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- Title:
Tracking Motivation of Lead Users and Non Lead Users in Workshops on Sustainable Innovations
- Document type:
- Konferenzbeitrag
- Author(s):
- Engeser, S.; Steiner, S.; Kehr, H. M.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 39th European Marketing Academy Conference (EMAC)
- Congress (additional information):
- Copenhagen, Denmark
- Year:
- 2010
- Month:
- Jun
- Language:
- de
- Publication format:
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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