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- Title:
Idea Competition - A Method to Identify Lead Users? The Case of Fast Moving Consumer Goods
- Document type:
- Konferenzbeitrag
- Author(s):
- Belz, F.M.; Silvertant, S.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 38th EMAC Conference
- Congress (additional information):
- Nantes, France
- Year:
- 2009
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
- Interdisciplinarity:
- Nein
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