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Title:

Idea Competition - A Method to Identify Lead Users? The Case of Fast Moving Consumer Goods

Document type:
Konferenzbeitrag
Author(s):
Belz, F.M.; Silvertant, S.
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
38th EMAC Conference
Congress (additional information):
Nantes, France
Year:
2009
Month:
May
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Nein
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