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Title:

Product Updates: Attracting New Consumers Versus Alienating Existing Ones

Document type:
Konferenzbeitrag
Author(s):
Foerderer, J. ; Heinzl, A.
Non-TUM Co-author(s):
ja
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Proceedings of the 38th International Conference on Information Systems (ICIS), Seoul, South Korea
Congress (additional information):
Seoul, South Korea
Year:
2017
Fulltext / DOI:
doi:no DOI available
Peer reviewed:
Ja
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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