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- Title:
Product Updates: Attracting New Consumers Versus Alienating Existing Ones
- Document type:
- Konferenzbeitrag
- Author(s):
- Foerderer, J.; Heinzl, A.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lueneburg, Germany
- Congress (additional information):
- Lueneburg, Germany
- Year:
- 2018
- Fulltext / DOI:
- doi:no DOI available
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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