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- Title:
The Impact of Environmental CSR-linked Sport Sponsorship on Brand Attitudes Depending on Regulatory Fit
- Document type:
- Konferenzbeitrag
- Author(s):
- Jörg Königstorfer ; Anna Mei Habitzreuter
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- Sport Marketing and Sponsorship Conference
- Congress (additional information):
- San Diego
- Year:
- 2018
- Month:
- Mar
- Semester:
- WS 18-19
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- Energy, Climate, Environment
- Ethics and Sustainability:
- Ja
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