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Title:

The Impact of Environmental CSR-linked Sport Sponsorship on Brand Attitudes Depending on Regulatory Fit

Document type:
Konferenzbeitrag
Author(s):
Jörg Königstorfer ; Anna Mei Habitzreuter
Non-TUM Co-author(s):
nein
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
Sport Marketing and Sponsorship Conference
Congress (additional information):
San Diego
Year:
2018
Month:
Mar
Semester:
WS 18-19
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
Energy, Climate, Environment
Ethics and Sustainability:
Ja
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