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- Titel:
The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Ronny Reinhardt
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 24th Innovation and Product Development Management Conference (IPDMC)
- Kongress / Zusatzinformationen:
- Reykjavik
- Jahr:
- 2017
- Monat:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Interdisziplinarität:
- Ja
- Leitbild:
- ;
- Ethics und Sustainability:
- Nein
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