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- Title:
Highly Involved and Loyal Customization Toolkit Users are less likely to Purchase Self-Designed Products
- Document type:
- Konferenzbeitrag
- Contribution type:
- Vortrag / Präsentation
- Author(s):
- Reinhardt, R., Zaggl, M., Walsh G., & Hagenmaier, M.
- Book / Congress title:
- IPDMC
- Date of congress:
- 11.06.2017 - 13.06.2017
- Year:
- 2017
- TUM Institution:
- Dr. Theo Schöller-Stiftungslehrstuhl für Technologie- und Innovationsmanagement
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