User: Guest  Login
Title:

The Limits of Mass Customization: Why highly Involved and Loyal Users are Less Likely to Purchase Self-Designed Products

Document type:
Konferenzbeitrag
Author(s):
Ronny Reinhardt
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
24th Innovation and Product Development Management Conference (IPDMC)
Congress (additional information):
Reykjavik
Year:
2017
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
 BibTeX