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Title:

Marketing: Sustainability Marketing: Building Relationships for One Planet Living

Document type:
Buchbeitrag
Author(s):
Peattie K., Belz F.M.
Non-TUM Co-author(s):
ja
Cooperation:
international
Pages contribution:
293-318
Editor:
Jeanrenaud S., Jeanrenaud J.P., Gosling J.
Book title:
Sustainable Business - A One Planet Approach
Intellectual Contribution:
Discipline-based Research
Publisher:
Wiley
Year:
2017
Key publication:
Nein
Peer reviewed:
nein
International:
Ja
Commissioned:
not commissioned
Category:
research
Interdisciplinarity:
Ja
Mission statement:
Energy, Climate, Environment
Ethics and Sustainability:
Ja
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