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Title:

Highly Involved and Loyal Customization Toolkit Users are less likely to Purchase Self-Designed Products

Document type:
Konferenzbeitrag
Contribution type:
Vortrag / Präsentation
Author(s):
Reinhardt, R., Zaggl, M., Walsh G., & Hagenmaier, M.
Book / Congress title:
Jahrestagung TIE
Date of congress:
20.09.2017 - 22.09.2017
Year:
2017
TUM Institution:
Dr. Theo Schöller-Stiftungslehrstuhl für Technologie- und Innovationsmanagement
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