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Title:

Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads

Document type:
Zeitschriftenaufsatz
Author(s):
Koenigstorfer, Joerg; Uhrich, Sebastian
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Journal title:
Psychology & Marketing
Journal listet in FT50 ranking:
nein
Year:
2017
Journal volume:
34
Journal issue:
6
Pages contribution:
631-647
Fulltext / DOI:
doi:10.1002/mar.21011
Publisher:
Wiley-Blackwell
E-ISSN:
0742-6046
Date of publication:
04.05.2017
Semester:
WS 16-17
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Nein
Mission statement:
Health, Nutrition
Ethics and Sustainability:
Nein
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