Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer
Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football
International Cases in the Business of Sport
Simon Chadwick, Dave Arthur, and John Beech
Routledge
2016

Koenigstorfer, Joerg
Consumer Loyalty in Sport
Contemporary Issues in Sport Management: A Critical Introduction
Terri Byers
Sage Publications
2016

Preuss, Holger, Norbert Schuette, Joerg Koenigstorfer, and Lamartine P. DaCosta
Olympic Values Perceived by the Young Population in Brazil, Germany, United States, and United Kingdom
7th International Sport Business Symposium
Lillehammer
2016

Kulczycki, Wojtek, Santosh Mikas, and Joerg Koenigstorfer
Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers
16th European Academy of Management Conference
Paris
2016

Kulczycki, Wojtek, Benjamin Pfister, and Joerg Koenigstorfer
Partnering for Corporate Social Responsibility in the Context of Mega-Sport Event Sponsorship
24th European Association for Sport Management Conference
Warsaw
2016

Pfitzner, Rebecca and Joerg Koenigstorfer
Employee Participation in Corporate Running Events Improves Organizational Climate
5th Well-Being at Work Conference
Amsterdam
2016

Preuss, Holger, Lamartine DaCosta, Jörg Königstorfer, and Norbert Schütte
Olympic Ideals Nowadays
8th International Sport Business Symposium
Rio de Janeiro, Brasil
2016

Koenigstorfer, Joerg;Baumgartner, Hans
The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity
Journal of Marketing Research
2016
53
1
124-138

Wemmer, Felix;Emrich, Eike;Koenigstorfer, Joerg
The impact of coopetition-based open innovation on performance in nonprofit sports clubs
European Sport Management Quarterly
2016
16
3
341-363

Kulczycki, Wojciech;Koenigstorfer, Joerg
Doing good in the right place: city residents' evaluations of professional football teams' local (vs. distant) corporate social responsibility activities
European Sport Management Quarterly
2016
16
4
502-524