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Document type:
Buchbeitrag
Author(s):
Gröppel-Klein, Andrea; Königstorfer, Jörg
Non-TUM Co-author(s):
ja
Cooperation:
national
Title:
Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
Pages contribution:
55-79
Editor:
Georgi, Dominik; Hadwich, Karsten
Book title:
Management von Kundenbeziehungen: Perspektiven - Analysen - Strategien - Instrumente
Intellectual Contribution:
Learning and Pedagogical Research
Publisher:
Gabler
Publisher address:
Wiesbaden
Year:
2010
Reviewed:
nein
Format:
Text
Key publication:
Nein
Peer reviewed:
nein
International:
Nein
Book review:
Ja
Commissioned:
not commissioned
Category:
research
Interdisciplinarity:
Ja
Mission statement:
Communication, Information
Ethics and Sustainability:
Nein
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