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- Document type:
- Buchbeitrag
- Author(s):
- Koenigstorfer, Joerg
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Title:
- Getting into the Heart of the Sport Consumer
- Pages contribution:
- 131-160
- Editor:
- Horch, Heinz-Dieter; Breuer, Christoph; Hovemann, Gregor; Kaiser, Sebastian; Walzel, Stefan
- Book title:
- Sport, Medien und Kommunikation: Aktuelle ökonomische und managementbezogene Aspekte
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Institut für Sportökonomie und Sportmanagement an der Deutschen Sporthochschule Köln
- Publisher address:
- Cologne
- Year:
- 2009
- Reviewed:
- nein
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Ja
- Book review:
- Ja
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Nein
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