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- Title:
Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
- Document type:
- Buchbeitrag
- Author(s):
- Gröppel-Klein, Andrea; Königstorfer, Jörg
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Pages contribution:
- 55-79
- Editor:
- Georgi, Dominik; Hadwich, Karsten
- Book title:
- Management von Kundenbeziehungen: Perspektiven - Analysen - Strategien - Instrumente
- Intellectual Contribution:
- Learning and Pedagogical Research
- Publisher:
- Gabler
- Publisher address:
- Wiesbaden
- Year:
- 2010
- Reviewed:
- nein
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Nein
- Book review:
- Ja
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Nein
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