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- Title:
Keeping it Real or Bridging the Gap? Brand Positioning of US Sport Teams in Germany and China
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Behrens, A.; Yang, Y.; Uhrich, S.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Journal of Sport Management
- Journal listet in FT50 ranking:
- nein
- Year:
- 2021
- Fulltext / DOI:
- doi:no doi available
- Impact Factor:
- 2,4
- Scimago Quartil:
- Q1
- Semester:
- SS 21
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Nein
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