Login
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Groeppel-Klein, Andrea; Koenigstorfer, Joerg; Strauß, David
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- Does Official Sponsoring of Major Sport Events Pay Off? Implicit and Explicit Effectiveness Measures for Official versus Non-Official Sponsors of the FIFA World Cup and the UEFA European Football Championship
- Seitenangaben Beitrag:
- 14-18
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 39th European Marketing Academy Conference
- Kongress / Zusatzinformationen:
- Kopenhagen, Dänemark
- Jahr:
- 2010
- Monat:
- Jun
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
BibTeX