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- Title:
CSR wins the cup – how social activities leverage commercial sponsorships
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Uhrich, Sebastian; Koenigstorfer, Joerg; Groeppel-Klein, Andrea
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Advances in Consumer Research
- Year:
- 2012
- Journal volume:
- 39
- Pages contribution:
- 528-530
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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