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- Title:
Brand Personality of Professional Sports Teams
- Document type:
- Konferenzbeitrag
- Author(s):
- Koenigstorfer, Joerg; Stadler Blank, Ashley; Baumgartner, Hans
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Pages contribution:
- 14-18
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 21st European Association for Sport Management Conference
- Congress (additional information):
- Istanbul, Türkei
- Year:
- 2013
- Month:
- Sep
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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