- Document type:
- Buchbeitrag
- Author(s):
- Gröppel-Klein, Andrea; Königstorfer, Jörg
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Sportsponsoring und Ambushing
- Pages contribution:
- 185-206
- Editor:
- Bauer, Hans H.; Heinrich, Daniel; Samak, Michael
- Book title:
- Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Springer
- Publisher address:
- New York
- Year:
- 2012
- Reviewed:
- nein
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Nein
- Book review:
- Ja
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Nein
- BibTeX