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Title:

The Effect of Consumer versus Industry Effectiveness on Willingness to Reduce Waste and Reuse Products

Document type:
Zeitschriftenaufsatz
Author(s):
Habitzreuter, A.M.; Soellner, M.; Koenigstorfer, J.
Non-TUM Co-author(s):
nein
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Journal title:
Marketing ZFP
Journal listet in FT50 ranking:
nein
Year:
2020
Journal volume:
42
Journal issue:
4
Pages contribution:
3-21
Fulltext / DOI:
doi:10.15358/0344-1369-2020-4-3
Publisher:
Verlag C.H.Beck oHG
E-ISSN:
0344-1369
Date of publication:
01.01.2020
Semester:
SS 21
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
Communication, Information
Ethics and Sustainability:
Ja
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