Login
- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Königstorfer, Jörg; Uhrich, Sebastian
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- Riding a rollercoaster: The dynamics of sports fans’ loyalty after promotion and relegation
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Marketing - Journal of Research and Management
- Jahr:
- 2009
- Band / Volume:
- 31
- Heft / Issue:
- 2
- Seitenangaben Beitrag:
- 71-83
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
BibTeX