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- Title:
Strategic planning of new product introductions: Integrated planning of products and modules in the automotive industry
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Bersch, Christopher V.; Akkerman, Renzo; Kolisch, Rainer
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Omega
- Journal listet in FT50 ranking:
- nein
- Year:
- 2021
- Journal volume:
- 105
- Fulltext / DOI:
- doi:10.1016/j.omega.2021.102515
- Publisher:
- Elsevier BV
- E-ISSN:
- 0305-0483
- Date of publication:
- 01.12.2021
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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