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- Title:
Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Angell, Robert; Gorton, Matthew; Sauer, Johannes; Bottomley, Paul; White, John
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Advertising
- Journal listet in FT50 ranking:
- nein
- Year:
- 2016
- Journal volume:
- 45
- Journal issue:
- 2
- Pages contribution:
- 198--210
- Fulltext / DOI:
- doi:10.1080/00913367.2015.1130665
- Publisher:
- Taylor & Francis
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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