Measurement of Cannibalism Effects in buying experiments using Mixed Logit Models - The Example of a New Brand of the “Fruits of Lake Constance“ Association
Subtitle:
GEWISOLA 2007, Weihenstephan
Keywords:
Mixed Logit Model; IIA-assumption; cannibalism effect; choice experiment; apples
Intellectual Contribution:
Discipline-based Research
Contracting organization:
TUM - Lehrstuhl für VWL - Umweltökonomie und Agrarpolitik -