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Title:

Love is in the air. Consumers' perception of products from firms signaling their family nature

Document type:
Zeitschriftenaufsatz
Author(s):
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, Maximilian
Journal title:
Psychology & Marketing
Year:
2021
Fulltext / DOI:
doi:10.1002/mar.21592
Publisher:
Wiley
E-ISSN:
0742-6046; 1520-6793
Date of publication:
03.09.2021
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