Love is in the air. Consumers' perception of products from firms signaling their family nature

Titel:: Love is in the air. Consumers' perception of products from firms signaling their family nature
Dokumenttyp:: Zeitschriftenaufsatz
Autor(en):: Rauschendorfer, Natalie; Prügl, Reinhard; Lude, Maximilian
Zeitschriftentitel:: Psychology & Marketing
Jahr:: 2021
Volltext / DOI:: doi:10.1002/mar.21592
Verlag / Institution:: Wiley
E-ISSN:: 0742-6046; 1520-6793
Publikationsdatum:: 03.09.2021
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