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Document type:
Zeitschriftenaufsatz 
Author(s):
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Empirical Generalizations in Search Engine Advertising 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Journal of Retailing 
Journal listet in FT50 ranking:
nein 
Year:
2014 
Journal volume:
forthcoming 
Pages contribution:
n.A. 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja 
Interdisciplinarity:
Nein