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Title:

The role of emotions in decision making on employer brands: Insights from functional Magnetic Resonance Imaging (fMRI)

Document type:
Zeitschriftenaufsatz
Author(s):
Rampl, L.V.; Kenning, P.; Opitz, C.; Welpe, I. M.
Non-TUM Co-author(s):
ja
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
Marketing Letters
Journal listet in FT50 ranking:
nein
Year:
2014
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Nein
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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