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Document type:
Konferenzbeitrag
Author(s):
Uhrich, Sebastian and Joerg Koenigstorfer
Non-TUM Co-author(s):
ja
Cooperation:
national
Title:
Counter-Strategies to Fight Ambush Marketing: Does Humor Help?
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
22nd European Association for Sport Management Conference
Congress (additional information):
Coventry
Year:
2014
Month:
Sep
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
Communication, Information
Ethics and Sustainability:
Ja
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