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- Title:
Counter-Strategies to Fight Ambush Marketing: Does Humor Help?
- Document type:
- Konferenzbeitrag
- Author(s):
- Uhrich, Sebastian and Joerg Koenigstorfer
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- 22nd European Association for Sport Management Conference
- Congress (additional information):
- Coventry
- Year:
- 2014
- Month:
- Sep
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Ja
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