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- Titel:
All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands
- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D. W
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Journal of Marketing
- Journal gelistet in FT50 Ranking:
- Journal of Marketing
- Jahr:
- 2013
- Band / Volume:
- 77
- Heft / Issue:
- 5
- Urteilsbesprechung:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
- Interdisziplinarität:
- Nein
- Leitbild:
- ;
- Ethics und Sustainability:
- Nein
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