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Document type:
Zeitschriftenaufsatz 
Author(s):
Henkel, J., Block, J. 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Peer influence in network markets: A theoretical and empirical analysis 
Abstract:
Network externalities spur the growth of networks and the adoption of network goods in two ways. First, they make it more attractive to join a network the larger its installed base. Second, they create incentives for network members to actively recruit new members. Despite indications that the latter “peer effect” can be more important for network growth than the installed-base effect, it has so far been largely ignored in the literature. We address this gap using game-theoretical models. When a...    »
 
Keywords:
Network markets Peer influence Diffusion Technology adoption Social networks 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Journal of Evolutionary Economics 
Journal listet in FT50 ranking:
nein 
Year:
2013 
Journal volume:
23 
Year / month:
2013-11 
Journal issue:
Pages contribution:
925-953 
Reviewed:
ja 
Publisher:
Springer 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Ja 
Mission statement:
Ethics and Sustainability:
Nein