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Title:

Peer influence in network markets: A theoretical and empirical analysis

Document type:
Zeitschriftenaufsatz
Author(s):
Henkel, J., Block, J.
Non-TUM Co-author(s):
ja
Cooperation:
national
Abstract:
Network externalities spur the growth of networks and the adoption of network goods in two ways. First, they make it more attractive to join a network the larger its installed base. Second, they create incentives for network members to actively recruit new members. Despite indications that the latter “peer effect” can be more important for network growth than the installed-base effect, it has so far been largely ignored in the literature. We address this gap using game-theoretical models. When a...     »
Keywords:
Network markets Peer influence Diffusion Technology adoption Social networks
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Evolutionary Economics
Journal listet in FT50 ranking:
nein
Year:
2013
Journal volume:
23
Year / month:
2013-11
Journal issue:
5
Pages contribution:
925-953
Reviewed:
ja
Fulltext / DOI:
doi:10.1007/s00191-012-0302-4
Publisher:
Springer
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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