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- Title:
They only claim to take responsibility: Corporate hypocrisy mitigates the positive impact of corporate social responsibility on word-of-mouth recommendation
- Document type:
- Konferenzbeitrag
- Author(s):
- Hedjasie, R., Spörrle, M., Hohenberger, C., & Werner, C. H.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- 42nd European Marketing Academy Conference
- Congress (additional information):
- Instanbul, Turkey
- Year:
- 2013
- Month:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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