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Titel:

They only claim to take responsibility: Corporate hypocrisy mitigates the positive impact of corporate social responsibility on word-of-mouth recommendation

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Hedjasie, R., Spörrle, M., Hohenberger, C., & Werner, C. H.
Nicht-TUM Koautoren:
nein
Kooperation:
-
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
42nd European Marketing Academy Conference
Kongress / Zusatzinformationen:
Instanbul, Turkey
Jahr:
2013
Monat:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
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