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Titel:

Idea in a bottle – A new method for creativity in Open Innovation

Autor(en):
Gürtler, Matthias R.; Münzberg, Christopher; Lindemann, Udo
Seitenangaben Beitrag:
194 - 197
Abstract:
This paper presents an approach to increase the creativity of ideas/solutions in an idea contest. Analog to a letter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a company’s innovation process to its environment (e.g. customers, suppliers). By using idea contests the creative potential of a large crowd of people can be used for developing innovative solutions for a specific task. Nevertheless, ba...     »
Stichworte:
Open Innovation; Creativity; Idea in a bottle
Kongress- / Buchtitel:
ICCC 2013 - The Fourth International Conference on Computational Creativity
Kongress / Zusatzinformationen:
12. - 14.06.2013
Konferenzort:
Sydney / Australien
Jahr:
2013
Hinweise:
Innovation & Kreativität
Semester:
SS 13
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