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Title:

How to Design Experiences: Macro UX versus Micro UX Approach

Document type:
Konferenzbeitrag
Author(s):
von Saucken, Constantin; Michailidou, Ioanna; Lindemann, Udo
Abstract:
User Experience (UX) can be achieved by a user-related product’s purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most de...     »
Keywords:
Enterprise user-experience structure and process; management of DUXU processes; patterns of DUXU practice
Editor:
Marcus, Aaron
Book / Congress title:
HCI International 2013: Design, User Experience and Usability. Web, Mobile, and Product Design
Publisher:
Springer
Publisher address:
Las Vegas, NV, USA
Year:
2013
Quarter:
3. Quartal
Notes:
Innovation & Kreativität
Semester:
SS 13
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