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Titel:

How to Design Experiences: Macro UX versus Micro UX Approach

Dokumenttyp:
Konferenzbeitrag
Autor(en):
von Saucken, Constantin; Michailidou, Ioanna; Lindemann, Udo
Abstract:
User Experience (UX) can be achieved by a user-related product’s purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most de...     »
Stichworte:
Enterprise user-experience structure and process; management of DUXU processes; patterns of DUXU practice
Herausgeber:
Marcus, Aaron
Kongress- / Buchtitel:
HCI International 2013: Design, User Experience and Usability. Web, Mobile, and Product Design
Verlag / Institution:
Springer
Verlagsort:
Las Vegas, NV, USA
Jahr:
2013
Quartal:
3. Quartal
Hinweise:
Innovation & Kreativität
Semester:
SS 13
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