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Title:

CSR Wins the Cup – How Social Activities Leverage Commercial Sponsorships

Document type:
Konferenzbeitrag
Author(s):
Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
Association for Consumer Research
Congress (additional information):
Vancouver
Volume:
39
Year:
2012
Month:
Oct
Bookseries title:
Advances in Consumer Research
Key publication:
Nein
Peer reviewed:
Nein
International:
Ja
Book review:
Ja
Commissioned:
not commissioned
Interdisciplinarity:
Ja
Mission statement:
Health, Nutrition
Ethics and Sustainability:
Ja
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