Ideenwettbewerbe: Konsumenten involvieren - Ideen generieren - Lead Users identifizieren
TU München Professur für BWL der Brau- und Lebensmittelindustrie
2009
Corporate Initiatives to Manage Climate Change
262-278
Corporate Responses to Climate Change: Achieving Emissions Reduction through Regulation, Self-Regulation and Economic Incentives
Sullivan, R.
Greenleaf
2009