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Title:

Managing early phases of innovation processes and the use of methods within - empirical results from an industry survey

Author(s):
Franke, S.; Kirschner, R.; Kain, A.; Becker, I.; Lindemann, U.
Abstract:
Innovation processes demand for a powerful and far sighted management. A key to manage innovation are measures, which need to comprise potential success factors in order to impact on validity. Companies have to prioritize their challenges within the topic of innovation and technology management. The paper introduces to measuring innovation success and proposes a combined index value. A survey focused on innovation processes and method application within 87 companies identifies potential success...     »
Keywords:
stakeholder integration; new product development; product development methods; success factors
Book / Congress title:
17th International Conference on Engineering Design
Congress (additional information):
24.-27.08.2009
Congress city:
Stanford University, California, USA
Year:
2009
Semester:
SS 09
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