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Title:

Öko als Luxus-Trend: Rosige Zeiten für die Vermarktung "grüner" Produkte?

Document type:
Zeitschriftenaufsatz
Author(s):
Bilharz, M.; Belz, F.M.
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
Marketing Review St. Gallen
Year:
2008
Journal volume:
25
Journal issue:
4
Pages contribution:
6-10
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
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