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- Title:
Öko als Luxus-Trend: Rosige Zeiten für die Vermarktung "grüner" Produkte?
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Bilharz, M.; Belz, F.M.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing Review St. Gallen
- Year:
- 2008
- Journal volume:
- 25
- Journal issue:
- 4
- Pages contribution:
- 6-10
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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