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Title:

Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness

Document type:
Zeitschriftenaufsatz
Author(s):
Schnurr, Benedikt
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of the Association for Consumer Research
Journal listet in FT50 ranking:
nein
Year:
2019
Journal volume:
4
Journal issue:
4
Pages contribution:
363-375
Fulltext / DOI:
doi:10.1086/705029
Publisher:
University of Chicago Press
E-ISSN:
2378-18152378-1823
Date of publication:
01.10.2019
Judgement review:
1
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
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