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- Title:
Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Schnurr, Benedikt
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of the Association for Consumer Research
- Journal listet in FT50 ranking:
- nein
- Year:
- 2019
- Journal volume:
- 4
- Journal issue:
- 4
- Pages contribution:
- 363-375
- Fulltext / DOI:
- doi:10.1086/705029
- Publisher:
- University of Chicago Press
- E-ISSN:
- 2378-18152378-1823
- Date of publication:
- 01.10.2019
- Judgement review:
- 1
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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