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Title:

Advancing the marketing‐operations interface in omnichannel retail

Document type:
Zeitschriftenaufsatz
Author(s):
Rooderkerk, Robert; de Leeuw, Sander; Hübner, Alexander
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Operations Management
Journal listet in FT50 ranking:
Journal of Operations Management
Year:
2023
Journal volume:
69
Journal issue:
2
Pages contribution:
188-196
Fulltext / DOI:
doi:10.1002/joom.1241
Publisher:
Wiley
E-ISSN:
0272-69631873-1317
Date of publication:
22.02.2023
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
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