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Titel:

A tale of two Italian cities: brand-level milk demand and price competition

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Hirsch, Stefan; Tiboldo, Giulia; Lopez, Rigoberto A.
Nicht-TUM Koautoren:
ja
Kooperation:
international
Abstract:
We apply the BLP random coefficient logit model demand model to fluid milk sales data from two north-south Italian cities: Turin and Naples. By virtue of their location and socioeconomic differences, these cities provide a natural experiment for contrasting consumer choices and retail market power related to milk physical and marketing characteristics. Results reveal that, regardless of location, consumers negatively value price increases, fat content and ultra-high temperature (UHT) treatment....     »
Stichworte:
Retail milk, demand analysis, market power, private label, Italy, BLP random coefficient logit model
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Applied Economics
Journal gelistet in FT50 Ranking:
nein
Jahr:
2018
Band / Volume:
50
Jahr / Monat:
2018-07
Heft / Issue:
49
Seitenangaben Beitrag:
1-14
Volltext / DOI:
doi:10.1080/00036846.2018.1486016
Verlag / Institution:
Informa UK Limited
E-ISSN:
0003-68461466-4283
Publikationsdatum:
07.07.2018
Urteilsbesprechung:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Ja
Technology:
Nein
Interdisziplinarität:
Nein
Leitbild:
;
Ethics und Sustainability:
Nein
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