Success Factors of Integrated Multimodal Mobility Services

Recently, the implementation of multimodal mobility stations has become more and more widespread all over Germany. Combined with virtual platforms and an integrated tariff they are part of a multimodal mobility service. So far, only few studies concerning multimodal mobility stations and recommendations for their implementation are available. Thus this master’s thesis aims to identify success factors of multimodal mobility offers and hence deliver recommendations for their implementation. A comprehensive literature review on four German case studies – mobil.punkte in Bremen, switchh in Hamburg, EinfachMobil in Offenburg and Leipzig mobil in Leipzig – is performed. In this context, eight tiers of integration are identified: physical, marketing, information, registration, trip planning, booking, access and billing integration. Based on these findings a classification scheme is developed in order to examine the respective integration strategy of the four depicted case studies. According to these results as well as expert interviews, success factors for the implementation of multimodal mobility services are identified. The key success factors concerning the results of the classification scheme are the development of an integrated marketing strategy, the supply of integrated information and the provision of an integrated access medium. With regard to the statements of the expert interviews, an agile project management, the timely involvement of all actors as well as the willingness to take a certain level of risk are mentioned to positively contribute towards a successful implementation of projects like these. Recommendations are delivered for the determination of station location and configuration as well as for integration strategies.     «

Recently, the implementation of multimodal mobility stations has become more and more widespread all over Germany. Combined with virtual platforms and an integrated tariff they are part of a multimodal mobility service. So far, only few studies concerning multimodal mobility stations and recommendations for their implementation are available. Thus this master’s thesis aims to identify success factors of multimodal mobility offers and hence deliver recommendations for their implementation. A comp...     »